When you write a blog, one of the most important things you need to do is find the right words or phrases that people are searching for online. These words are called keywords. Keyword research helps you find out what topics people are interested in, so your blog can show up when they search for information. By using the right keywords, you can attract more readers to your blog and help your content get noticed on search engines like Google. In this blog, we’ll show you how to do keyword research step by step and use it to make your blog even better.
What is Keyword Research?
Keyword research is the process of finding the words and phrases people use when they search for something online. These words, called keywords, help you understand what topics are popular or interesting to your audience. For example, if you’re writing a blog about cooking, you might want to know if people are searching for “easy recipes” or “healthy meals.” By knowing which words people are searching for, you can use them in your blog to make it easier for others to find your posts.
Think of keyword research like a treasure hunt. The “treasure” is the right keywords that will help your blog show up in search results when someone looks for information about your topic. Using the right keywords can help more people discover your blog, and that’s why keyword research is an important step in writing a successful blog post!
Why Keyword Research is Important for Your Blog
Keyword research is important because it helps you reach the right audience. When you use the right keywords, people who are looking for topics similar to yours can easily find your blog. This means more visitors will come to your site! If you don’t use the right keywords, your blog might get lost in a sea of other websites.
By doing keyword research, you can create content that matches what people are searching for. This helps your blog show up in search results, leading to more readers and better chances of growing your blog.
Types of Keywords to Use
When doing keyword research, its important to know that not all keywords are the same. There are different types of keywords, and each type can help your blog in different ways. Here are the main types of keywords you should use:
- Short Tail Keywords
- Long Tail Keywords
- Short Tail Keywords
- Short tail keywords are simple and short phrases, usually 1-2 words long.
- For example: “pets” or “dog food.”
- These keywords have high search volume, meaning a lot of people search for them, but they also have high competition. It can be hard to rank for these because many websites use these same keywords.
- Use short tail keywords when you want to target a large audience, but be aware that it might take longer to rank for them.
- Long Tail Keywords
- Long tail keywords are longer and more specific phrases, usually 3 or more words.
- For example: “best dog food for puppies” or “how to train a new puppy.”
- These keywords have lower competition and are easier to rank for compared to short tail keywords. They also attract more qualified traffic, meaning people who are really interested in your specific topic.
- Long tail keywords are great when you want to target people who are looking for very specific information.
Each type of keyword has its own use, so its important to use a mix of them in your blog posts. This will help you attract the right audience and improve your blogs ranking on search engines.
Analyzing Keyword Competition
Once you find some good keywords, the next step is to see how hard it is to rank for them. This is called keyword competition. Not every keyword is easy to rank on Google. Some keywords are already used by big websites with strong SEO. As a beginner, it’s better to choose keywords that have less competition but still have enough people searching for them. This helps your blog show up faster in search results.
How to Analyze Keyword Competition
Here are some list include for analyze keyword competition:-
- Keyword Difficulty (KD)
- Search Volume (SV)
- Cost Per Click (CPC)
- Check Keyword Difficulty (KD)
- Keyword Difficulty (KD) tells you how hard it is to rank for a keyword.
- It is shown as a number (from 0 to 100).
- Best KD for beginners: Try to choose keywords with KD below 30.
- KD 0–20: Very easy (perfect for beginners)
- KD 21–30: Still good (low competition)
- KD 31–50: Medium (can be tried later)
- KD 51+: Hard (not good for new blogs)
- Search Volume
- Search Volume shows how many people search for the keyword in one month.
- For beginners, try to pick keywords with at least 100 to 1000 monthly searches.
- Less than 100: Too low
- 100–1000: Good for beginners
- 1000+: Better, but make sure competition is not high
- Cost Per Click (CPC)
- CPC shows how much advertisers pay when someone clicks on an ad for that keyword.
- High CPC means the keyword is valuable for making money.
- Beginners should look for CPC above $0.50 if they want to earn in the future.
- But even if CPC is low, it’s okay to use it for growing traffic in the beginning.
Tools to Use for Keyword Competition
- Google Keyword Planner (Free Tool)
- Go to Google Ads, create a free account.
- Use Keyword Planner to:
- See search volume
- Check keyword competition (low, medium, or high)
- See suggested keywords and CPC
- How to Use:
- Login to Google Ads
- Go to Tools > Keyword Planner
- Click on “Discover New Keywords”
- Enter your keyword or topic
- See the results (volume, competition, and CPC)
- Google Trends
- Go to Google Trends
- Type your keyword
- It shows if the keyword is becoming more popular or losing interest
- You can compare two or more keywords to see which one is better
Tips for Beginners for Analyze Keyword Competition
- Always choose keywords with low KD and decent volume (100–1000).
- Use long-tail keywords (more words, less competition).
- Check Google Trends to make sure the keyword is still popular.
- Don’t go for high-competition keywords in the beginning—they are too hard to rank.
Types of Keyword Search Intent
When someone types a word or sentence into Google, they are trying to find something. But what exactly are they looking for? That is called search intent the reason behind their search. Understanding this helps you write blog posts that match what people want. If you give readers what they are really looking for, your blog can rank better on Google and keep visitors happy. There are Four Types of Keyword Intent are Include:-
- Informational Intent
- Navigational Intent
- Transactional Intent
- Commercial Research Intent
- Informational Intent
- People want to learn or get information.
- Examples:
- How to write a blog post
- What is keyword research?
- Your blog should give clear, easy answers with helpful steps or tips.
- Navigational Intent
- People want to go to a specific website or brand.
- Examples:
- Facebook login
- Nike official site
- These people already know what they want your blog may not be the target here unless you’re part of that brand.
- Transactional Intent
- People want to buy something or take action.
- Examples:
- Buy running shoes online
- Best laptop under $500
- If your blog is selling something or giving reviews, this is your chance to help people make decisions.
- Commercial Research Intent
- People are thinking about buying, but they want to learn more before they decide.
- Examples:
- iPhone vs Samsung which is better?
- Top 10 laptops for students
- Create blogs that compare, review, and guide readers so they trust your content.
Important Tips For Keyword Search Intent of Your Blog?
Here are some tips for keyword search intent are include:-
- It helps you write the right type of content.
- It increases your chances of showing up on Google.
- It makes visitors stay longer and explore your blog.
- It builds trust because your blog solves their actual problem.
Choose Best Keywords for Your Blog
Choosing the best keywords is just like picking the right title for a story. If the title makes sense and sounds interesting, more people will read it. In blogging, good keywords help people find your post on Google. But how do you know which keywords are good? In this part, you’ll learn simple steps to choose keywords that bring more visitors to your blog.
How to Choose the Best Keywords
Here are some best options for choose the best keyword are include:-
- Know Your Blog Topic Well
- Think About What People Might Search
- Use Keyword Tools to Check Ideas
- Look for Low Competition but High Search
- Use Long Tail Keywords
- Match Keywords with Search Intent
- Choose Keywords That Fit Naturally in Your Blog
Quick Tips for Best Keyword
- Always choose quality over quantity.
- Make a short list of 5–10 solid keywords before writing your blog.
- Don’t copy others blindly try to add your own style and point of view.
- Update your keyword list every few months as trends change.
Integrating Keywords into Your Blog Content
Finding good keywords is just the first step. The next important part is using them the right way in your blog. If you just stuff too many keywords everywhere, your blog will not look natural and Google may not like it. So, you have to use keywords smartly. This means putting them in the right places so your readers enjoy the post, and search engines understand what its about.
How to Use Keywords in Your Blog
Here are the most helpful places to add your keywords naturally:-
- Blog Title
- First Paragraph
- Headings and Subheadings (H2, H3)
- Body Content
- Image Alt Text
- Meta Description
- URL (Blog Web Address)
- Focus Keywords
Tips to Make Your Keywords Work Better
- Do not repeat the same keyword again and again that is called keyword stuffing.
- Use LSI keywords these are related words or phrases. For example, for “gardening tips,” related words could be “plant care,” “watering,” or “soil types.”
- Always write for real people first make your blog helpful, not just filled with keywords.
- Read your blog out loud. If it sounds weird, remove or fix the keyword.
Using keywords smartly makes your blog stronger. It helps search engines understand your topic and helps readers enjoy your content without feeling like its just written for Google.
Tools for Keyword Research
If you want to write blog posts that people can find on Google, you need the right keywords. But how do you find those keywords? That where keyword research tools help you. These tools show you what people are searching for, how many times they search it, and how hard it is to rank for those words. Even if you’re new to blogging, using these tools can make your work easier and smarter.
Best Keyword Research Tools for Beginners
Here are some simple and free (or low cost) tools that are perfect for beginners:-
- Google Keyword Planner
- Ubersuggest
- Answer the Public
- Google Search
- Keyword Surfer
- Moz Keyword Explorer
- SEMrush
- Ahrefs
Tips for Using These Tools:
- Always check search volume.
- Look at keyword difficulty.
- Choose long tail keywords they are easier to rank and bring targeted visitors.
- Do not choose a keyword just because it sounds good check the data first!
Using keyword tools the right way will help your blog grow faster. You’ll write posts that real people are searching for and that how your blog gets seen!
Monitoring Keyword Performance
Once you add keywords to your blog, your work doesn’t stop there. You need to check if those keywords are working or not. This is called monitoring keyword performance. It helps you know which words are bringing visitors to your blog and which ones need to be changed or improved. By keeping an eye on your keywords, you can grow your blog step by step.
How to Monitor Keyword Performance
Here are simple ways to track how your keywords are doing:-
- Use Google Search Console
- Check Google Analytics
- Use a Keyword Rank Tracker
- Keep Notes in a Simple Sheet
What to Do After Monitoring?
- If a keyword is doing well:
✔ Keep it, and maybe add more content around that topic. - If a keyword is not doing well:
❌ Try changing the title, adding more helpful info, or using a better keyword. - If a post is falling in rank:
🛠️ Update it with fresh content and images to make it better.
Monitoring keywords is like checking your plant every day. If you take care of it, it grows. If you ignore it, it might dry up. So, always check your keyword performance to keep your blog growing strong.
Advantages and Disadvantages of Keyword Research
Keyword research is a very helpful step when writing a blog. It shows you what people are searching for, so you can write about the right topics. But just like everything else, keyword research has both good and bad sides. Lets look at the advantages and disadvantages in a simple way so even beginners can understand.
✅ Advantages of Keyword Research
- Using the right keywords helps more people find your blog through search engines like Google.
- It gives you ideas about what people want to read, so you never run out of blog topics.
- Good keyword use can help your blog show up on the first page of search results.
- You focus only on topics that matter, so you don’t waste time writing about things no one is searching for.
- With smart keywords, you can stand out from other bloggers who don’t use them properly.
❌ Disadvantages of Keyword Research
- It can take a lot of time to find the best keywords, especially for beginners.
- Some people use too many keywords, which can make the writing sound boring or unnatural.
- Keywords that are popular today might not be searched tomorrow. You need to keep updating your research.
- Many helpful keyword tools are paid or limited, and beginners might not know how to use them well.
- Even with good research, sometimes a blog might not get the expected traffic.
FAQs of Keyword Research
When someone starts blogging, they often have many questions about keyword research. It may sound tricky at first, but once you understand the basics, it becomes easy. These FAQs (Frequently Asked Questions) will help beginners learn more about keyword research in a simple and clear way.
Q. What is a keyword?
Ans. A keyword is a word or phrase that people type into search engines like Google to find something.
Q. Why do I need keywords in my blog?
Ans. Keywords help your blog appear in search results when someone looks for that topic.
Q. How many keywords should I use in one blog post?
Ans. Use 1 main keyword and a few related (supporting) keywords naturally in your blog. Don’t use too many.
Q. Where should I put keywords in my blog?
Ans. Use them in the title, first paragraph, headings, and a few times in the content.
Q. What is a long tail keyword?
Ans. It’s a longer and more specific keyword like “easy cake recipe for beginners.” These are easier to rank for.
Q. Can I use the same keyword in many blog posts?
Ans. It’s better to use different keywords for each blog, so all your posts can rank on different topics.
Q. Are paid keyword tools better than free ones?
Ans. Paid tools give more data, but free tools like Ubersuggest and Google Keyword Planner work well for beginners.
Q. How do I know if my keyword is good?
Ans. A good keyword has high search volume (many people search it) and low competition.
Conclusion
Keyword research is like a map that guides your blog in the right direction. When you use the right keywords, more people can find and read your blog. It helps your blog grow and get more visitors. For beginners, it may seem confusing at first, but step by step, it becomes easy.
Always remember to choose keywords that match what people are really looking for. Use tools, check what others are writing, and think about what your readers need. With practice, you will get better at finding the perfect keywords for your blog.
Just keep learning, writing, and using the right keywords and your blog will shine.
